Avondale Celebrates 80 Years!

Avondale's founding father, William "Billy" G. Moore, arrived in Arizona in the late 1860s, settling near the Agua Fria River in 1880. Billy Moore called his settlement "Coldwater, Arizona" - apparently both for the river and the water that flowed from a local spring. He served a brief stint as Justice of the Peace for the Agua Fria area. He bought land, established a stage stop, erected a saloon and a general store, and was Postmaster of Coldwater from 1901 till 1905.

In the early 1900s, the Coldwater post office moved to a site near Avondale Ranch. The post office soon became known as Avondale, and the name Coldwater was discontinued. In December 1946, the City of Avondale was incorporated.

Originally near the Coldwater Stage Station in the 1880’s, commerce was at the heart of Avondale even then. Avondale had its beginnings as one of the very earliest stage stations in the region, supplying travelers with provisions on their way from Tucson to northern Arizona and California. The town’s most famous historical figure, Billy Moore, established a saloon, general store and stage stop near the Agua Fria crossing. The town grew to include and took its name from Avondale Ranch, where the post office was established in 1896. 

Subsequent development resulted in a conglomeration of styles and architecture along Western Avenue typical of small western towns, with ranching, the railroad and cotton farming as main industries. Recently, the city has seen tremendous growth in new development, both residential and commercial, while the Old Town area along Western Avenue preserves the historic business district and safeguards opportunities for small, independent businesses.

Learn more about Avondale's History as we celebrate our 80th anniversary!

Avondale Celebrates 80 Years!

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As the city has evolved since incorporation (1946), so has the logo and the emblem that represents the city. 

The current logo is under copyright and trademarked as the official brand of the City. 

This logo was developed by a consulting group, in 2014 after a strategic re-branding process.

The italicized ‘Avondale AZ’, was an unofficial look used by the Economic Development Department in 2010. It was never a formally adopted image.

The logo featuring the Estrella Mountains in the background and flowing rivers in the foreground was formally developed in 2001.  This emblem can still be seen on official city applications including entries to parks, or on the property such as public works trucks, sanitation/waste service vehicles, and even on household trash receptacles still in use today.  Although the logo has not been used since the adoption of the 2014 brand, the logo is still identifiable as the official City of Avondale logo.

The 1946 stagecoach seal served as the first city “logo” although it was never officially trademarked as a logo of the city.  The old stagecoach emblem has appeared on official city documents soon after incorporation.

To get approval for use of the logo, please contact the Marketing & PublicRelations Department – emailpublicinformation@avondaleaz.gov